Video contest to raise water conservation awareness

By Li Huiru
0 Comment(s)Print E-mail, September 12, 2017
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More than 100 representatives of river chiefs, officials from the water resources ministry and related associations, professionals from film and television institutes, chiefs of university Communist Youth League (CYL) committees and associations, students as well as journalists joined hands to raise the public's awareness of water conservation at the launch ceremony of the China Water Conservation Video Competition held on Sept. 12, 2017.

Organizers announce the launch of China Water Conservation Video Competition in Sept. 12, 2017. [Photo by Li Huiru /]

The video competition, jointly hosted by the Water Information Education Centre (News Agency of China Water Resources) and the Internet Film and TV Centre of CYL, will use videos to promote netizens' awareness of water conservation and to encourage the public to cherish water resources and protect the aquatic environment.

Wei Qiangqiang and nine other university students from Tsinghua University, Beijing Postal and Telecommunications University, Beijing University of Aeronautics and Astronautics, Beijing Jiaotong University, Beijing Institute of Technology, China University of Petroleum and University of Science and Technology Beijing, representing each of their universities by launching a Call for Action during the ceremony.

"We promise to use water scientifically, taking proactive measures to save water both at school and at home," the Call for Action stressed.

According to Jin Dong, party secretary of Internet Film and TV Centre of CYL, the competition is one of many innovative measures in promoting water conservation ideas in China.

"The youth are the main force in water conservation," Jin said. "The video competition is organized to spread Chinese President Xi Jinping's governance philosophy on water conservation, so as to mobilize the youth to become the core force in practising China's water policies." Jin is also the Chairman of China's Youth New Media Association.

Tu Shuming, head of the Water Information Education Centre under China's Ministry of Water Resources, announced the details of the competition schedule. He said that the main competition will focus on four themes, namely water knowledge, water saving, water conservation, and harmony with water. There will be a special competition with three major themes: river chiefs in action, salute to people working in water resources field and in close-up: water sources.

In January of 2018, a total of 100 video clips will be selected and promoted through the websites of the China's Ministry of Water Resources; Water Information Education Centre (; China Communist Youth League; Voices of the Youth (, a social networking platform under All-China Youth Federation, and many other sources.

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