"The Simpsons" once again claimed U.S. television's highest honor for a prime-time cartoon on Saturday at the Creative Arts Emmy Awards, increasing its record winning streak.

It marked the 10th year that "The Simpsons," airing on the News Corp Ltd-owned Fox network for 19 years as the longest-running comedy series in prime time, was named best half-hour animated show.

The hit cartoon about a lazy, dim-witted donut-chomping family man named Homer Simpson won its latest accolade for an episode titled "Eternal Moonshine of the Simpson Mind."

The win came during a four-hour presentation of the 60th annual Creative Arts Emmy Awards, mostly honoring achievements in categories like makeup, costumes, sound editing and art direction.

The ceremony, which will air next week on cable TV, serves as a prelude to the higher-profile Prime-time Emmy Awards on September 21.

The creative team behind last year's winner for best cartoon series, "South Park," was honored instead this year for best animated program of an hour or more for a special segment called "Imaginationland."