More than 40 years after the "It's A Small World" ride opened to promote world peace and showcase the cultures of the world, Disney is populating one of its most beloved attractions with its own trademark vision of the planet: Aladdin, Nemo, Ariel and more than two dozen cartoon characters plucked from its movies.

And those were not the only changes visitors found when the ride recently reopened to the general public: Disney has woven a few bars from some of its hit soundtracks into the classic "Small World" melody and added a new America section that includes a nod to Los Angeles' Hollywood Bowl, a quaint farm scene and "Toy Story" characters. Disney says it supplemented the human dolls with make-believe figures to keep the aging ride appealing to younger generations and give it a new twist. Yet some angry fans see an unabashed marketing ploy that trashes the pacifist message at the heart of the "Happiest Cruise That Ever Sailed the World" and ruins one of the few rides unchanged since the days of Walt Disney.

"What message are they actually saying about the world?" said Jerry Beck, an animation historian who runs the blog Cartoon Brew. "That you can go anywhere and there will be a Disney theme park?"

Others are miffed that Disney would inject fantasy worlds into a ride dedicated to cross-cultural understanding. The added figures from a dozen movies include the blue alien Stitch, the mermaid Ariel and characters from the 1992 movie "Aladdin," which angered many Arab-Americans with its portrayal of Middle Eastern culture.

"Disney wants to brand the diversity of the entire world and somehow say that it's Disney derived," said Leo Braudy, a cultural historian at the University of Southern California. "It seems a bit crass to put this brand on something that was meant to be a sort of United Nations for children."

The "Small World" ride debuted at the 1964 World's Fair in New York as a benefit to the United Nations Children's Fund, and moved to Disneyland two years later. When Walt Disney dedicated the ride, he invited children from around the world to pour water from their homelands into its flume in a gesture of unity.

Since then, more than 256 million people have visited the original ride, and the "Small World" song has played 4.3 million times. Replicas have opened at Disney theme parks in Florida, Tokyo, Paris and Hong Kong, and company research shows that a quarter of all Disneyland guests consider the ride a family tradition.

Disney says it hopes adding what it calls "new magic" to the 43-year-old attraction will attract even more riders and create new traditions for young families who don't identify with "Small World" as strongly as previous generations.

Reshuffling the attraction does appeal to many fans, some of whom grew up riding it each year with their parents. Dawn Barbour visited Disneyland from Texas with her children and was disappointed to find the ride closed for renovations - but thrilled to hear about the changes.

"Oh, anything Disney does is always exciting," Barbour said. "It's always something fun, and they never do anything halfway."

Disney designers who have worked for more than a year to modify the ride insist the concerns of their critics are unfounded. They say routine repairs gave them an opportunity to add another dimension to the message of cross-cultural understanding by working in references to Disney movies that are based on foreign fairy tales or set in faraway lands.

Whenever Disney changes a popular ride, they say, the company receives criticism from die-hard fans who are resistant to anything that will alter the Disneyland of their childhood memories. So-called "Dis-nerds" also got upset when Disney recently refurbished the classic Pirates of the Caribbean attraction, but were mollified once they saw the updated ride.

Designers insist the changes to "Small World" are even more subtle and conform to Walt Disney's original philosophy and style while keeping the attraction from becoming "like a museum," said Kim Irvine, director of concept design for Walt Disney Imagineering.

(Shanghai Daily February 16, 2009)