Eva Mendes has been named as a Global Pleasure Ambassador for an ice cream brand, according to Starpulse. The Hollywood actress was chosen by Magnum ice cream to work with Professor of Pleasure, who is doing a study "on the causes of happiness."

She says, "I'm really happy to be Magnum's Pleasure Ambassador because I am a huge chocolate fan. And I'm also a big pleasure seeker and believe in guiltless pleasure. If you're going to do it then just enjoy every second of it, life's too short!"

Mendes is also set to host a Pleasure Summit in Europe next month.

(China Daily/Agencies, March 26, 2009)