Liu Yunshan, head of the Department of Publicity of the Communist Party of China (CPC) Central Committee, Wednesday called for more efforts to depict "real China" for overseas people.

Liu, also a member of the Political Bureau of the CPC Central Committee and a member of the Secretariat of the CPC Central Committee, delivered a speech at a national meeting attended by heads of central and provincial publicity departments.

He said that Chinese media should learn more real demands of overseas readers and provide more home news in line with the internationally accepted practice.

"Chinese media need to change their writing style. We should have our own well-known journalists with good reputation in the world, " said Liu.

Liu said that Chinese governmental departments should strengthen the cultural exchanges between China and foreign countries like "China-France Culture Year" while providing more cultural products with Chinese characteristics in the international markets through cooperation with international organizations.

(Xinhua News Agency July 21, 2005)