Moviegoers across China will now only pay half price for tickets Tuesday.

The "Half Price Tuesday Movies" will be jointly launched by 168 cinemas starting in July.

Any movie screening Tuesday will be half price without exception, even for new releases and blockbusters.

There move is to bring people back to the cinema Tuesdays, where numbers are the lowest of the week.

Some cinemas in Beijing and Shenzhen that began offering discounts in advance have seen an increase in audiences Tuesday evenings.

(China Daily/Agencies June 24, 2005)