Based on the Chinese seal script and incorporating the pictographic style of oracle bone writing and the bronze-ware script, the 2008 Paralympic pictograms have stayed faithful to the motif and design of the pictograms of the Beijing Olympic Games, which were unveiled last August.
"Through the skillful application of the striking contrast between white and black, the Paralympic pictograms ally distinct movement, dynamic and are suffused with cultural meaning to achieve harmony of form and content," explained Hang Hai, one of the main designers of the pictograms.
"The designs not only identify and match individual sports, they are also simple and easy enough to recognize and remember.”
The inspiration for these pictograms can be found at the Central Academy of Fine Arts, a member of the design group for the Pictograms of the Beijing Olympic Games.
The pictograms cover all the 20 individual events of the Paralympic Games, namely archery, athletics, boccia, cycling, equestrian, 5-a-side football, 7-a-side football, goal-ball, judo, power-lifting, rowing, sailing, shooting, swimming, table tennis, volleyball (sitting), wheelchair basketball, wheelchair fencing, wheelchair rugby and wheelchair tennis.
The pictograms will be displayed prominently on road signs, decorations around Paralympic venues and on guides to the Games. They will also be seen in TV broadcasts, promotion materials, adverts and marketing activities to enrich the public experience of the Games.
Their use was finalized last month after they were approved by the International Paralympic Committee.