The Hainan Airlines was chosen as the first airline company on the list of "Famous Chinese brands".

The carrier's logo is a flying bird in Chinese legend, signifying Hainan Airlines' huge potential. "We pay attention to company's label and protection and hope to build it as a first class airline company," said Zhao Zhongying, executive president of the company.

Experts regarded the Hainan Airlines as a new emerging company right after Air China, China Eastern Airlines and China Southern Airlines, due to its flexible operation mechanism and less governmental background. It was the seventh year that the Hainan Airlines company won the "Customer Satisfaction Award".

Established in 1993, the Hainan Airlines now consisted of airports, hotels and three airline companies.

(Xinhua News Agency January 23, 2006)