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Thailand and China will hold a joint press conference at the world's largest travel exposition, the International Tourism Exchange ITB Berlin, to promote themselves as a package destination, the Nation newspaper reported Wednesday.
Juthamas Siriwan, governor of the Tourism Authority of Thailand (TAT), noted that next year Thailand would reposition itself by linking its destination with big countries like China in order to stay ahead of its competitors.
The joint press conference with China is part of the TAT's "Tourism Capital of Asia" campaign, which is aimed at lifting the country's image and the tourism industry over the next three years, she said.
She also revealed that the TAT and China's National Tourist Administration (CNTA) would jointly promote the historical "Silk Route" to attract tourists to both countries.
The tourism trade fair will be held from Mar. 7 to Mar. 11 in Germany.
(People’s Daily December 25, 2002)
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