Hong Kong singer Denise Ho was invited for the promotion of the "Stop HIV: Spray to Change Attitudes" campaign jointly launched on Tuesday in Hong Kong by MTV Networks and the Body Shop.

MTV Networks and the Body Shop have jointly launched the "Stop HIV: Spray to Change Attitudes" campaign on Tuesday in Hong Kong, to raise awareness of HIV and AIDS among young people.

The campaign aims to raise funds for MTV's Staying-Alive Foundation, with the selling of a limited edition Rougeberry fragrance in the Body Shop chain stores in Hong Kong.

Hong Kong female singer Denise Ho was invited for the promotion of the perfume.

Besides the release of the perfume, the activity includes the broadcasting of a TV trailer on MTV's round-the-clock Chinese language channel and an auction of original "Rougeberry" artworks by Australian graffiti artist Sarah Howell.

MTV's Staying-Alive Foundation has offered assistance to many HIV carriers since its foundation, said Hoyan Mok, director of the Marketing and Communications Department of MTV Asia, and the campaign will further support its HIV youth prevention programs around the world.

Chen Yuezhen, an officer from the Body Shop, said it was an honor to take part in such an activity. She hoped the fund would go to those in needs.

MTV Networks is a global music television network founded in 1981 in the US.

The Body Shop is an international personal care and cosmetics chain store operator, founded in the UK in 1976.

(CRIENGLISH.com January 31, 2007)