Microsoft Corp and Shanghai Media Group today signed a strategic cooperation deal in entertainment applications for computers, televisions and cell phones.

Microsoft will provide the handsets, operation platform and software, including IPTV (Internet Portal TV) technologies, according to the agreement signed in Shanghai.

SMG, the biggest TV and radio group in Shanghai, will provide content and entertainment. The product is expected to debut later this year.

Shanghai's IPTV service contains 58 channels via cooperation with SMG, the country's second largest media giant behind only China Central Television.
 
(CRI.cn June 20, 2007)