Phoenix Satellite Television (US) Inc. announced on Wednesday that its North America Chinese Channel has started broadcasting on Time Warner Cable of New York and New Jersey.

The most influential Chinese television service is now available via Time Warner Cable to the densely concentrated Chinese communities in Manhattan, Queens, Brooklyn, Staten Island, Mount Vernon, Hudson Valley in New York, and Bergen and Husdon counties in New Jersey.

The addition of Phoenix TV to Time Warner Cable's greater New York area will bring high quality Chinese television programming primarily in Mandarin to help improve understanding of Chinese culture and the cultural exchanges between China and the United States.

Wu Xiaoyong, CEO of Phoenix Satellite Television (U.S.) Inc., told a press conference on Wednesday that his company's objective has always been to bring the Chinese throughout the world closer via television.

Since Phoenix television was first launched in North America in 2000, the channel is now the most influential Chinese television service in the United States, Canada and South America, he said.

"Most Chinese feel that they can associate themselves with our channel because we really care about issues concerning China and Chinese, and we report on these issues in an objective and timely way in various programs," Wu added.

"Offering Phoenix TV is another way for Time Warner Cable to help connect customers conveniently with news and information from around the world, ultimately enhancing their home entertainment experience," said Bob Watson, vice president for programming of Time Warner Cable of New York and New Jersey.

Besides satellite delivery, Phoenix attaches great importance to working with cable and IPTV companies so that Chinese in whatever location or housing accommodation can easily access Phoenix television service. By now, Phoenix, with its parent company based in Hong Kong, has more than 200,000 subscribers and the number continues to increase rapidly on the continent of America.

Time Warner Cable of New York and Jersey serves over 1.4 million customers in the region, and its parent company, Time Warner Cable, owns and manages cable systems passing approximately 26 million homes in 33 states in the country.

(Xinhua News Agency September 20, 2007)