Jimmy Choo footwear fanatics had scarce opportunity to indulge their fetish a few months ago - only Lane Crawford carried the coveted brand.

The arrival of the new Jimmy Choo store at the China World Mall, then, will prompt many sighs of relief. The 1,200sq ft boutique has been styled in the manner of a '40s boudoir, with the brand's signature light purple featured throughout. Dazzling chandeliers and a plush leather sofa only serve to emphasize the luxe nature of the brand.

Footwear typically retails from RMB 4,950 to RMB 7,700, but other highlights include the new Saba handbag (RMB 18,900-22,000) from the Spring/Summer collection. A limited selection of sunglasses is also on display.

Jimmy Choo

Daily 10am-10pm

B/1F-SB103, China World Hotel, 1 Jianguomenwai Dajie, Chaoyang District

65055913

(thatsbj.com June 10, 2008)