With music in the air, festive lights brightening the spirit and
Santas smiling beside Christmas trees, few people would bother
about work today, except perhaps businessmen in Zhejiang Yiwu.
That's not unusual, for Yiwu is one of the world's largest
manufacturing hubs of light goods.
That's perhaps where the contradictions end for Yiwu, which is
just three hours drive south of Shanghai. Like most other cities
across the world, Yiwu has seen an increase in the sale of
Christmas-related goods this year.
But manufacturers in the city are still not happy. They complain
the market is getting too competitive, and fear prices would rise
further next year, which is common across the globe.
The rising costs of raw material and labor have cut down their
profit margins, the manufacturers say. In fact, most of them claim
profits have shrunk to about 10 percent.
Some even complain they don't make a profit any more. "I'm
actually losing money," says Yu Yujun, who makes Christmas
trees.
Prices for material used to make Christmas-related products,
such as plastic sheets and iron, have risen rapidly this year. For
instance, the price of iron wire has risen from 4,800 yuan (US$620)
to nearly 6,000 yuan (US$810) a ton. This has put great pressure,
Yu says, because it makes up nearly 40 percent of the cost of a
Christmas tree.
The cost of labor is rising, too. A worker making Christmas
trees now has to be paid 1,500-1,800 yuan (US$203-244) a month,
almost 10 percent more than last year, says Yiwu Festival Gifts Co
sales manager Lang Yu. The company is one of the largest local
manufacturers, which employs about 500 workers during the busy
season and expects its sales to reach $10 million this year.
To add to their woes, the falling dollar has forced people in
the US - China's major export market - to cut their
consumption.
But there's a silver lining in the dark clouds above Yiwu
manufacturers' heads: other developed markets are going strong and
demand from emerging markets is rising.
Lang's company, for instance, has received more orders from
South America this year. And Yu says Yiwu manufacturers exported
more than 80 percent of its products to Europe, while earlier the
US used to import more than 40 percent of the goods.
A more exciting market has been created back home. Chinese
consumers, especially the middle class, have started celebrating
Christmas in earnest. Fancy Christmas trees have become a must in
most shopping malls, hotels and bars in cities such as Beijing.
Asked about the likely trend next year, many Yiwu manufacturers
say they are in talks with some potential customers in Chinese
cities.
To cash in on the domestic market, "we expect to raise the price
by 10 percent next year, too", says Lang. And he will not be alone
to do so.
Christmas, after all, is not a bad time to talk business.
(China Daily December 25, 2007)