The International Olympic Committee (IOC) announced on Tuesday
that CCTV.com, a part of Chinese state broadcaster CCTV, has been
awarded the internet and mobile platform exhibition rights within
China for the Beijing 2008 Olympic Games.
As a member of the Asian Broadcasting Union, CCTV has already
acquired over-the-air TV rights for the Beijing Games.
No details about the deal was released, while the IOC said it
selected CCTV.com because it could work closely with its television
arm and fully exploit digital broadcast rights on a number of
platforms.
"By granting digital rights to CCTV.com, the IOC believes
CCTV.com's digital team will work closely with the broadcast team
at CCTV to develop joint executions across media platforms. This
will ensure Chinese Olympic fans have access to the best possible
Olympic coverage in 2008," Richard Carrion, a member of the IOC's
TV rights and new media commission, was quoted as saying by an IOC
statement.
In March, the IOC launched a tender for the internet and mobile
platform broadcast rights in the Chinese mainland.
(Xinhua News Agency December 19, 2007)