Huang Youyi (second on the right), vice president of China International Publishing Group (CIPG), attends the 2012 London Book Fair. Chinese culture is taking central stage and market focus at the 2012 London Book Fair, which opens on Monday. The book fair, one of the largest in the world, started its market-focus program in 2004, and since 2008, has partnered with the British Council to concentrate on emerging markets.