Home / Sports / Soccer Tools: Save | Print | E-mail | Most Read | Comment
BSkyB seals English Premier League TV deal
Adjust font size:

The English Premier League said on Wednesday it had struck a deal with BSkyB for the broadcaster to continue showing the majority of live matches in a deal reportedly worth more than one billion pounds.

"The Premier League has awarded four of the six audiovisual rights packages to BSkyB for seasons 2010-13," a statement on the Premier League's website said.

"We will be proceeding to a second round of bidding for the remaining two packages in due course."

The Times newspaper, which like BSkyB is owned by News Corporation, reported that the broadcaster had paid more than one billion pounds (1.1 billion euros, $1.4 billion) to retain its four existing packages.

They allow BSkyB's Sky channels to show 92 of the 138 live matches available each season.

A second round of bidding on the two remaining packages, which is thought to involve Sky, Setanta and ESPN, could push the overall TV receipts above the 1.7 billion pounds from the deal for the 2007-2010 seasons, the Times said.

The injection of TV cash from Sky has been credited as driving the rise of the Premier League as the most lucrative in world football, capable of attracting many of the best players and wealthy club owners.

(AFP via China Daily Feburary 6, 2009)

Tools: Save | Print | E-mail | Most Read

Comment
Pet Name
Anonymous
China Archives
Related >>
- Barcelona put one foot in Spanish Cup final
- Ronaldo's return may be against Palmeiras
- Spanish gov't reveals huge tax debt of Spanish football clubs
- Zhou Haibin set to join PSV Eindhoven
Special Reports
China.org.cn picks the most eye-catching sporting events in 2009.

More >>

Upcoming Events

February 2009

- NBA All-Star Game
- 24th Winter Universiade
- Skiing: FIS Freestyle World Cup
- Skating: ISU World Allround Speed Skating Championships
- Skating: Samsung ISU World Cup Short Track
- Skiing: FIS Nordic Combined World Cup