It was reported that Nike has signed LeBron James to a lifetime deal making it the largest single athlete guarantee in company's 44-year history.

American basketball star LeBron James has signed a lifetime contract with sporting goods giant, Nike.

The contract is believed to be the largest in Nike's 44-year history and it is also the first time that Nike has officially given a lifetime deal, local press reported on Tuesday.

However, Nike didn't disclose the exact terms of the contract.

According to ESPN, it would be easily more than the 10-year, 300 million dollars contract Nike signed with basketball star Kevin Durant - an Oklahoma City Thunder player.

"We have already built a strong LeBron business over the past 12 years, and we see the potential for this to continue to grow throughout his playing career and beyond," Nike said in a statement.

James, 30, signed a seven-year, 90 million dollars contract with Nike before he was drafted by the Cleveland Cavaliers in 2003. In 2010, James re-signed with Nike and reportedly earned as much as 30 million dollars annually. 

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