Professional tennis must look to Asia if it wants to continue to
grow, WTA Tour president Stacey Allaster said Wednesday.
"The world is moving east," Allaster said. "Our sport,
traditionally, is founded in Europe and in North America, but if we
really want to grow the game, increase its popularity and
capitalize on economic opportunities that are available, we have to
look east."
Allaster's comments came while she was attending the annual
Sports Media Canada luncheon to receive its award for sports
executive of the year.
Allaster was impressed by the National Basketball Association's
presence in Beijing during a visit, and she'd love for tennis to
have a similar profile.
"The NBA has 100 people working in China," she said in an
interview. "You drive through Beijing and you see basketball courts
the NBA has helped fund and there is an NBA store."
"There's no question that sports are capitalizing, like other
industries are."
Allaster, who is from Toronto, sees challenges ahead for women's
tennis, but none that can't be solved.
"The most difficult thing right now is deciding: how do we take
the game to the next level? How do we build on the great value that
women's tennis has and be mindful of economic forces that are at
play?
"Most importantly, we have to create the right structure so we
have a healthy calendar for the athletes to be able to play and
ultimately deliver a dependable player field for fans."
Sports Media Canada is the Canadian arm of the International
Sports Press Association known as AIPS.
(AP via China Daily October 20, 2006)