National soccer legend Gao Hong has called for a new way of
thinking to reverse the fortunes of the slumping women's team.
The "Steel Roses" have gone from bad to worse in recent years,
culminating in a 4-1 rout by Iceland in the Algarve Cup last
month.
"It's high time for us to redefine women's soccer in China if we
want to survive," Gao told China Daily during the International
soccer Arena in Beijing. "Over the years people have taken Chinese
women's soccer to be some kind of spiritual symbol - they train on
a pitch without grass and play in hell. They get no payment and all
they have is bitterness.
"We need to bring more positives to this sport and deliver a
message to fans that soccer is something that can bring girls great
joy and health benefits. It is not only about sacrifice and
competing for your country's glory, it's about fashion and
enjoyment."
Gao led China to a silver medal at the Atlanta Olympics in 1996
and a runners-up finish at World Cup USA 1999 - years when the team
was regarded as a global powerhouse.
However, the team has struggled since exiting the World Cup at
the quarterfinal stage in 2003 and has slipped from fourth to 11th
place in the FIFA rankings.
Gao left China to play Major League Soccer in the United States
with teammates Sun Wen, Liu Ailing and Wen Lirong from 2001 to
2003, and this period has given her a better understanding of the
sport.
"We don't want to be called "Cinderellas" anymore, we don't want
sympathy. We want to be here standing strong and having fun.
"Are there any parents who want to send their child into a sport
to suffer just pain and injuries? Obviously not. You cannot get
kids onto the soccer pitch with such a miserable image."
Golden generation
Women's soccer has been seen in a negative light since the
retirement of Gao's golden generation.
The players have to battle a gloomy life of poverty,
overshadowed by their wealthy male counterparts. Star forward Ma
Xiaoxu, the Golden Ball and the Golden Shoe winner at the FIFA
Under-20 Women's World Championship in Russia last year, earned
just 1,500 yuan a month ($187) from her club Dalian Shide. She
reportedly wanted an increase to 3,000 yuan ($375) but was refused,
and has since headed to Sweden.
The top US national women team's players are paid $5,800 a month
plus bonuses if they win tournaments.
The stadium was almost empty at the domestic Women's soccer
Championships and even international matches fail to arouse any
interest from fans. According to Tianjin's Jin Wan Bao newspaper,
last May's friendly between China and DPRK in Tianjin sold less
than 100 tickets, which were priced at just 3 yuan.
At the end of September, Tianjin hosted the South-North Star
Challenge and offered to deliver tickets free of charge, but less
than 1,000 people came to watch.
Attracting fans
But Gao believes the situation could be changed by creating a
new golden generation.
In addition to Ma, Gao pinpointed forward Han Duan as a player
who can attract girls to the game.
"We need someone to stand out and represent us in front of the
fans," she said. "I think Han is a great example. She is beautiful
and has a great figure. On the pitch she is brave and able to score
at any time, and off it, she behaves well and always has a smile on
her face.
"She shows the kids that becoming a pro player is a cool thing
and also shows million of parents how good their daughters can be
if they take up this sport. With a girl like her, the women's
clubs, as well as the national team, could go out actively and get
the attention of the supporters rather than just sitting there and
waiting for help to arrive."
Swede Marika Domanski-Lyfors has been appointed head coach of
the team, and she believes her side can reach the semifinals of the
World Cup in September. The home nation face Brazil, Denmark and
New Zealand in Group D.
(China Daily May 18, 2007)