Top 100 most valuable brands in the world
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Twelve Chinese brands, including China Mobile, ICBC Asia and China Construction Bank, are ranked among the top 100 most valuable brands in the world by an annul list published Monday by global brands agency Millward Brown.
Other Chinese brands on the list include Baidu, China Life, Bank of China, Agriculture Bank of China, Tencent, PetroChina, China Ping An, China Telecom, and China Merchants Bank.
In this year's ranking, the 6th edition of BrandZ Top 100 Most Valuable Global Brands, Apple overtakes four-year champion Google as the world's most valuable brand.
The total value of the top 100 brands rose by 17 percent to $2.4 trillion, as the global economy shifted to growth.
Millward Brown takes as a starting point the value that companies put on their own main brands as intangibles in their earnings reports.
It combines that with the perceptions of more than 2 million consumers in relevant markets around the world whom it surveys over the course of the year, and then applies a multiple derived from the company's short-term future growth prospects.
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