Top 10 brands in Asia in 2016
- By Xu Lin
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E-mail China.org.cn, July 13, 2016
A ranking of Asia's Top 1000 Brands has been recently developed by Campaign Asia-Pacific magazine with global information and insights provider Nielsen. Samsung, for the 5th consecutive year since 2012, has claimed the title of Asia's No.1 brand, followed by Apple and Sony.
Initiated in 2004, the ranking is based on an online survey which researches 13 markets in Asia, covering 14 major categories including alcohol, financial services, automotive, retail, restaurants, food, beverages, consumer electronics, computer hardware, computer software, courier services, media and telecommunications, travel and leisure, and household and personal care.
Participants were asked to give responses to the questions including "which is the best brand that comes to your mind?" and "which brand do you consider to be the second best brand in the category?"
Let's have a look at the top 10 brands in Asia this year.
Adidas
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Adidas [File photo] |
Advertisement spending in Asia-Pacific Region: US$201.61 million
Category: Retail
Headquarters: Germany
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