Tourism officials yesterday unveiled their new slogan to attract visitors to the Shanghai 2010 World Expo: "Shanghai China: More Discovery, More Experience."

The slogan encourages tourists from home and abroad to "discover and experience" Shanghai and the entire Yangtze River Delta region, the Shanghai Tourism Administrative Commission said.

A new logo for Expo tourism was also revealed yesterday. Using a traditional Chinese "sea wave" pattern and the Chinese characters "Shang" and "Hai" in cursive style, the logo expresses the city's spirit in "accepting different cultures, just like the sea containing all rivers," the commission said.

The orange "2010" expresses the city's passion and joy, it added.

The commission said the tourism promotion will carry on even after the Expo.

The commission said it will develop more Expo-related tour packages and products in cooperation with tour service companies to build the Shanghai World Expo tourism brand. More than 70 million tourists from home and abroad are expected to visit the city during the event, which will run from May to October in 2010.

(Shanghai Daily November 18, 2008)