The tourism promotion slogans, emblems, and images for the 2010 World Expo have been unveiled at a press conference held in the Shanghai World Financial Center.

Shao Qiwei, director of China National Tourism Administration; Zhao Wen, vice mayor of Shanghai; and Zhong Yanqun, fulltime deputy director of the Shanghai 2010 World Exposition Executive Committee, attended the event and jointly launched the slogans, emblems and images for World Expo.

This is first time that China has launched tourism promotion slogans, emblems and images with a city theme at the national level.

Dao Shuming, director of the Shanghai Municipal Tourism Bureau, said that the tourism promotion slogans, emblems, and images for the World Expo will invoke a unique imagination space to integrate the tour products and itineraries for world expo, this will help focus on major international inbound tourist source markets, such as Japan, South Korea, America, Europe, and Oceania, and will launch the itineraries of Shanghai World Expo zone; downtown, suburban, and neighboring cities; and trans-provincial destinations.

Shanghai aims to turn the tourism promotion slogans, emblems, and images for World Expo into a unique intangible legacy of the 2010 Shanghai World Expo and into symbols of Shanghai as a city pursuing sustainable tourism development.

(China Hospitality News November 19, 2008)