At the Shaanxi Province Tourism Development Conference, Shaanxi Provincial Tourism Administration signed tourism cooperation agreements with six domestic and foreign tourism related organizations.

Cooperation with the Nevada Commission on Tourism will focus on products such as sightseeing, education, business, and MICE to facilitate mutual visits and exchange. Offices will also be set up to promote investment in tourism and other related industries.

Shaanxi Provincial Tourism Administration has also signed an Agreement to Promote Tourism Development with Hong Kong Tourism Board and China Travel Service (Hong Kong) Limited. China Travel Service (Hong Kong) Limited will invite outbound travel salesman to Shaanxi to inspect tourist routes while the administration will give a subsidy of 30% at one destination.

Under the strategic agreement signed with Phoenix Satellite Television Holdings Limited, Phoenix TV will promote Shaanxi's tourism activities, resources and achievements through its comprehensive range of media platforms covering TV, radio, publishing, Internet, and new media.

The Administration has inked a Tourism Development Strategic Agreement with Korean Air and China Eastern Airlines, under which the parties will jointly design air travel products. Besides, the administration and China Eastern will enhance cooperation in the development of inbound tourism by organizing promotional team to Europe, North America and Asia Pacific.

(China Hospitality News August 14, 2009)