On August 8, the Eleventh China Brand Festival, jointly sponsored by the Brand China Industry Union (BCIU) and the China Convention and Exhibition and Event Society (CCEES), was held in Beijing.

During the festival, 25 brands which best represent the image of Chinese brands, including Qingdao Haier and Qingdao Doublestar, were awarded the “China Spectrum Award”, the top prize of the China Brand Festival, for their exemplary role in enhancing the image of Chinese brands.

As the highest-standard and largest-scale brand gathering in China, the China Brand Festival is the country’s first organized event to promote the development of Chinese brands. “China Spectrum Award,” awarded once a year, is the highest honor for Chinese brands. In addition to Haier and Doublestar, this year’s editionsaw another 23 enterprises win the prize, including China Aerospace Science and Technology Corporation, Huawei, Alibaba, China Railway Rolling Corporation (CRRC) and other leading enterprises from various industries.