Wei Jianjun, Chairman of Great Wall Auto Holdings said "We have to change the low-price, low-quality image of Chinese products. Only high-quality products with high added value can set up a good brand and sell well."

China's auto markets are also facing decreasing demand. Passenger car sales grew 21 percent in first quarter year-on-year, 11 percent in the second quarter. And in the third quarter, it decreased 1.4 percent. Carmakers say this is the first time they have seen that happen during this past decade, and they are reallocating their resources to better deal with their dropping car sales.