Liu Jia, another consumer said "I personally think it's unnecessary. You can't really control what young people do. They are very disobedient. And it also costs a lot of money if users can choose to remove it, it's really a waste of money."

Cao Xin, sales representative said "I'm more concerned about the software's technical reliability. It'd be better if we had more trials. And its effectiveness depends on how parents make use of it."

The developer clarifies the nature of the software, saying it is only a filter and is not capable of spying on Internet users. The company also says it made a bid for the project out of social responsibility. It says ensuring the future of young people is something money can't buy.

China has always made efforts to make cyberspace safe for young people. In 2007, online gaming operators were ordered to install anti-addiction software. There are now high hopes that the hotly debated filter will protect its target users against pornography and violence. And there's always the option to remove the software.

(CCTV June 11, 2009)