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But nothing could deter Disney from seeking out a deal to address a major area of concern among the company's investors that is, how can it better reach more young males.
Movies such as "Iron Man 2," due to hit the theaters next year, or 2011's "Spider-Man 4" and "Avengers" should help resolve that issue.
With an entire new lineup of characters at its disposal, Disney will be able to use its marketing and entertainment might, which stretches from ABC to cable television to global theme parks, to promote and build characters such as "Thor" in ways Marvel never could.