It was out with the old and in with the new at the Primetime Emmy awards on Sunday, with a slew of first-timers and new shows shaking up the U.S. television industry's highest honors.

New comedy "Modern Family" and ad industry drama "Mad Men," take top honors at the 62nd Annual Primetime Emmy awards.

Period advertising drama "Mad Men" and actor Bryan Cranston who plays a teacher turned drug dealer in "Breaking Bad" were among a handful of repeat winners at a three-hour ceremony broadcast live from Los Angeles.

Seven of the eight major acting Emmys went to newcomers or first-time Emmy winners, injecting new life into an industry that is fighting with social networking and videogames for dwindling audiences.

Comedies got the biggest shake-up. "Modern Family" -- an affectionate ABC mockumentary -- walked off with the coveted best comedy series, and the best comedy writing Emmy after one season, beating popular Fox rival "Glee," which had gone into Sunday with a leading 19 nominations.

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