The week-long Spring Festival holiday in China is indeed a lucrative season for tourism, both outbound and domestic.

This year's holiday created more than 18 billion US dollars in tourism revenue, a 15.4 percent jump year on year, according to the National Tourism Administration. The number of tourists on the moev during the holiday topped 203 million across the country.

The Spring Festival, or Chinese Lunar New Year, is the most important holiday for the Chinese, who traditionally celebrate by returning home to reunite with their families.

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