Box office smash: 'So Young', so successful
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E-mail CNTV, May 6, 2013
Since the end of last year, China's domestic film market has continued to break box office records. This time around, low-budget romance "So Young" is creating quite a stir, taking a staggering 350 million yuan in its first week.
350 million yuan in one week puts famous actress Zhao Wei at the top of the list of most profitable female directors. Before her the place belonged to Xue Xiaolu, the director of "Finding Mr. Right", which hit Chinese screens last month.
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Since the end of last year, China's domestic film market has continued to break box office records. |
Zhao Wei, Director, "So Young", said, "I'm given box office figures every other day. I feel OK. I am very satisfied with what we've taken. You can't be too greedy."
"So Young" tells a love story set in the 80s and 90s. The notion of reminiscing has helped the film win a lot of appreciation.
One audience member said, "I think the story can really bring back memories for a lot of people. It's got something we've all experienced, but can lead us to different feelings."
Li Qiang, Screenwriter, "So Young", said, "I really appreciate that audiences are becoming more tolerant. As people have a much broader view of the world, they can now favor more diverse themes."
This is Zhao Wei's first time behind the camera. As the box office figures hold strong, she says she has a promise to keep.
Zhao Wei, Director, "So Young", said, "The cast have asked me to treat to a vacation tour if the box office takings are good. They want to go to the Maldives. I promised that. There are some twenty people in all. Maybe we'll shoot Journal of So Young on tour on the way."
However, after her initial success, Zhao Wei says she's in no hurry to direct again. It seems that the star would still rather appear on camera than sit behind it.
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