One area of China's economy that is full of promise is children's business. 220 million children in the country and their doting families --spell immense market potential.

In yesterday's "kidonomy" series, we showed you how Chinese parents would rather scrimp and save for the sake of their kids' future. Today, our reporter Feng Xin shows you how catering for kids can be a winning strategy for developers.

From swimming, to ice-skating and climbing,kids need a lot of space.

In the booming era of e-commerce, children provide the perfect reason for families to spend money in real shops over the Internet.

While traditional shopping malls usually devote a floor or certain areas to kids, real estate developers now set aside up to 20 percent of the space to kids, providing them with both indoor and outdoor space.

With 16 million new born babies every year and modern Chinese families increasingly looking like a “6+1 structure” -- that's four grandparents, two young parents and only one child, kids are driving family consumption.

Seeing parents' willingness to spend on their kids, many early-childhood clubs not only serve their little customers, but also try to attract their parents by offering various adult classes and activities. Since these venues usually need space as big as a football field, entrepreneurs work closely with real estate developers. And these have very specific requirements.

Industry insiders say it's becoming a trend for both realtors as well as children-related businesses to team up and form clusters. Many realtors are even thinking about developing thematic shopping malls entirely devoted to children.

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