Chinese TV show gets ready for US market
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E-mail CNTV, September 23, 2013
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Chinese TV show gets ready for US market. |
Apart from dramas about history, urban tv shows like "A Beautiful Era for Daughter in Laws" have also stirred up enthusiasm for Chinese TV dramas in Africa.
For China, cultural exchange has always been a crucial link for its quest to become an influential world power. However, despite the olive branch from the US in the realm of television drama, China remains more as an importer, rather than an active exporter.
Take our neighbour South Korea for example: in the field of cultural products led by TV dramas, South Korea achieved an incredible export value of about 700 million US dollars in 2011 alone, with more than half from overseas markets.
That number remains around 100 million for China, with two thirds of its TV programs radiating to Asian countries.
The themes are mostly about love, but as the audience's taste becomes more diversified, apparently that's not enough.
Li said, "Top of the list, I think we should be able to incorporate different themes into the industry. Like sci-fi series or medical dramas. We've seen too many love themed dramas. The supervising departments should encourage that kind of innovation. And also we've been remaking a lot of hit shows from abroad, I think it's about time we made a hit show ourselves."
But Chinese tv dramas do have an edge: they're updated daily, which caters to itchy viewers.
Generally, for US or Japanese tv series, screenwriters have to rewrite stories according to the ratings, while in China, producers usually choose popular novels to base their scripts on.
But besides creativity in scriptwriting, translation also poses a major problem.
Nevertheless, the Legend of Zhen Huan landing in the States is definitely a positive sign, and an important step in an uphill battle.
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