Knitwear becomes hit in fashion world
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E-mail CNTV, February 10, 2014
Fans of the Danish version of the hit TV show 'The Killing' will want to watch this. As it’s the coldest time of year in the northern hemisphere, we’re taking you next to a picturesque village in Serbia, where you can find some snug handmade sweaters. Be it as homage to Sarah Lund, or a Christmas jumper, the big knits are seriously on trend.
The village of Sirogojno lies at the optimum altitude of 900 metres, with visitors praising it as an "open air museum" of mountain wilderness, traditional Serbian cottages, and of course, the famous Sirogojno sweaters.
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Sirogojno sweaters. [CNTV] |
In 1970, the "Sirogojno fashion" gradually gained popularity around the world. Leading fashionistas of the time first spotted Serbian women knitting the sweaters while they tended their sheep. They introduced the extraordinary design and soft, warm sweaters first to Montreal and New York, then to Paris, Rome, London and Milan.
"Most of the time it’s just motifs of the Zlatibor area, but now we feature more elements, such as wild flowers and birds, just to add to their international appeal."
When the women of the village became a sought after commodity, they decided to start working formally as a business. An average total of 700 experienced knitters work in their spare time, with around 10,000 sweaters sold all over the world every year.
"It takes me 10-15 days to finish knitting one sweater, depending on the size. Small accessories like scarves and gloves take me only 2-5 hours."
Although the manufacturing of Sirogojno sweaters has seen a rise in number, they have become so popular in countries such as Germany, Japan, Sweden and the US that they are still offered only in very limited editions in boutique stores around the world; in the meantime, the home of these sweaters has also become a hot tourist destination in Serbia.
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