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Burberry creates musical spectacle at London Fashion Week

0 Comment(s)Print E-mail CNTV, September 23, 2015
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Burberry made a statement off the runway as well as on this week, with top celebrities attired in their finery to attend Fashion Week in London's Hyde Park; among them was British actor Benedict Cumberbatch. Some world celebrities were there for the spectacle, and singer Alison Moyet put on a show of her own.

Models walk the runway at the Burberry Prorsum Spring Summer 2016 fashion show during London Fashion Week on September 21, 2015. 

And Chinese model Liu Wen, who has taken part in Burberry campaigns before, gave advice on how to nail it on the catwalk.

"Just looking very confident. This is most important I think and also for the collection you know, different designers they want a different expression for the runway. I mean just listen to the music, enjoy the clothing, you know, and just be yourself. This is the most important thing," Liu said.

Inside the venue area, a 32-piece orchestra accompanied 80's singing sensation Alison Moyet who sang her hit songs, "All Cried Out" and "Only You," as models were sent down the runway.

Though this is nominally a spring/summer collection, there was a more wintry feel—with coats, cashmere, and a darker color palette.

But many industry insiders, including Vogue editor Anna Wintour, say that fashion is now seasonless, a sentiment that Burberry CEO Christopher Bailey shares.

"So the collection tried to express these different worlds, you know, so you had very white fragile little lace dresses. But then you also have black cashmere coats on the runway, so it was this mash-up," Bailey said.

But backstage, it was Moyet who received the cheers. She is one of a host of musicians recruited to perform live at Burberry shows.

For Bailey, fashion and music are close cousins.

"I don't know—it's something very similar to fashion that it immediately gives an emotion. Music, it's a way for someone to express themselves—what they love. Music has the ability, like fashion, to make you feel confident, or sexy or melancholic or, you know, all the different emotions, so I think they kind of work together," Bailey said.

 

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