The large-scale Chinese cultural event "Experience China" kicked off in Myanmar on March 26, 2014. The event, running from March 26 to April 6, will be held in Nay Pyi Taw, Myanmar's capital, and Yangon, the country's largest city.

China's Premier Zhou Enlai celebrates the Water-Splashing Festival with locals in Yangon, Myanmar (then called Burma), in April of 1960.

China's State Council Information Office, the co-organizer of this event, said the people of both countries have enjoyed a relationship of brotherhood which dates back to ancient times. The China-Myanmar cultural exchanges therefore share a time-honored history.

The grand event covers such key programs as a spectacular gala show, a book presentation, a Chinese movie and television show, a documentary cooperation and several exchanges between journalists.

The event, aiming to beef up the China-Myanmar friendship and enhance their mutual understanding, is organized by China's State Council Information Office, Myanmar's ministries of publicity, culture and education and China's Embassy in Myanmar.

Since 1999, China's State Council Information Office has organized a series of cultural events across several countries, including Germany, France, Switzerland, the United States, Mexico, Brazil, Russia, South Korea, South Africa and Israel.

Named "Experience China," the events have been well received overseas. They have become an established part of China's cultural exchange program and provide a way for foreign audiences to understand and experience China in their own countries.

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