10. Love Is Not Blind
No one guessed that the romantic comedy "Love is Not Blind", directed by Teng Huatao, would sweep box offices across China. The film, with no dazzling visual effects, big name director or actors and only a modest budget, was adapted from a popular web-published novel. The film starred a group of mainland TV stars and was a magnet for young audiences. Despite costing less than 10 million yuan to produce, the film ended up making 350 million yuan (US$55.44 million).
"Love Is Not Blind" hit cinemas on Singles' Day (Nov. 11, 2011), and has remained popular ever since. The story explores how a girl, who has just broken up her boyfriend, copes with the lost love and learns lessons from it as she looks back on the relationship. She is helped in her recovery by another man. This smart, strong, considerate but perhaps slightly girlish (maybe for comedy effect) character helps the girl deal with her heartbreak and eventually falls in love with her.
This simple, down-to-earth tale includes a multitude of witticisms and also makes reference to many of the events and phenomena in contemporary Chinese society. Its success, along with being somewhat miraculous, also makes the film a beacon of hope for all middle-or-small budget films and filmmakers everywhere. It also proves the genuine market potential of a good script and the undoubted power of those who produce Chinese TV series.
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