Global masters discuss theater management
- By Guo Xiaohong and Zhang Lulu
0 Comment(s)
Print
E-mail China.org.cn, June 13, 2014
The 2nd International Master Workshop on Theaters and Theater Companies Management was held from June 6 to 8 in Beijing. Themed "the Management Strategies of Theater and Theater Companies with a Global Vision", the workshop attracted 15 top-notch experts from 11 countries from Europe, the United States and Asia.
|
|
| The 2nd International Master Workshop on Theaters and Theater Companies Management was held from June 6 to 8 at the Central Academy of Drama in Beijing. [Photo by Guo Xiaohong/China.org.cn] |
The experts shared their ideas regarding theater development, theater management, marketing, and system innovation during the workshop. They also put forward suggestions to theater development in China and the rest of the world.
China's Shanghai Dramatic Arts Center offered half-price tickets to the audience on Sep. 14 last year. Tickets for eight performances in theaters of various sizes were presold on that day, generating a box office of 3 million yuan (about US$480,000), equivalent to the sales revenue of all tickets for the 100 performances during the next six months in the three theaters of the Center, according to Yang Shaolin, general manager of the Shanghai Dramatic Arts Center.
As the cradle of Western theater, Greece has made innovations to theater management. The Greek government allocation to theaters was reduced from 10 million euros (US$14 million) to 6 million euros (US$8.3 million) due to the financial crisis, but the National Theater of Greece managed to generate 170 percent more box office sales than it did last year, and the figure is expected to reach 6 million euros by the end of this year.
This is not only because the theater practiced a new price policy, but the theater management made innovations to the theater repertoire. The repertoire combines artistic concern with the social, political and economic reality as well as public opinion, thus promoting a new trend, said Sotiris Chatzakis, Artistic Director of the National Theater of Greece.
|
|
| André Comploi, Head of Press at Austria's Wiener Staatsoper (Vienna State Opera), attends the 2nd International Master Workshop on Theaters and Theater Companies Management in Beijing. [Photo by Guo Xiaohong/China.org.cn] |
Though box office sales have never a problem for Austria's Wiener Staatsoper (Vienna State Opera), the opera house also set out its own innovation strategies. The theater has developed a live streaming project, so music lovers can watch live performances and other repertoire of the theater on television, iPad, or computers through the Internet for only 14 euros. The project will help transform the theater into an independent producer of high-quality real-time digital operas, said André Comploi, the Head of Press at Austria's Wiener Staatsoper.
Go to Forum >>0 Comment(s)