Latest 'Transformers' out, fans react
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E-mail CRI, June 27, 2014
The latest episode of the transformers movie has finally hit the theaters in China this morning.
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Chinese actress Li Bingbing attends the premiere of film "Transformers: Age of Extinction" in Beijing on June 23, 2014. [Photo/Xinhua] |
However fans have given out mixed reaction after the movie first shown to the public earlier this morning.
Various Chinese elements, especially ads planted in the movie, are especially a focus.
"There are so many Chinese elements appearing in the film that I doubt it specially caters to the Chinese audiences."
"I'm ok with ads in the film. I noticed there was Chinese brand like Chuanqi electric bike. Pangu Seven Star Hotel is also featured in the film. It's said that it cost them 20 million yuan for this two minute appearance in the film."
Though how much Pangu invest in the movie is yet to be disclosed, it was a fact that Pangu abruptly canceled their sponsorship of the movie last Friday.
Disputes were solved hours before the movie was premiered in Beijing earlier this week.
Like its predecessors, the film is directed by Michael Bay and executive produced by Steven Spielberg.
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