'Avengers' continues to dominate N. American box office
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E-mail Xinhua, May 11, 2015
"Avengers: Age Of Ultron" was atop the North American box office for the second time Sunday and has so far grossed 875 million U.S. dollars in ticket earnings around the world.
The Disney/Marvel movie was on track to take 77.2 million dollars this three day weekend, which would be a decrease of 60 percent from its opening take of 191 million dollars. For a two- week running, "Avengers: Age Of Ultron" got a total of 312.9 million dollars in North America, according to industry estimates collected by Rentrak.
IMAX theaters contributed more than 29 million dollars to its total revenue. Without adjusting for ticket price inflation, this gross represented the second largest second weekend gross of all-time, only behind the 103.1 million dollars for the second weekend take of its predecessor, the Marvel's 2012 "The Avengers."
Among its 875 million dollars worldwide gross, the overseas market took up 562 million dollars. Analysts said that the upcoming debut in Japan and China next week will further adding from foreign coffers.
Warner's female comedy "Hot Pursuit" debuted in the distant second place with an estimated 13.3 million dollars of ticket earnings. The comedy film was shown in 3,003 theaters.
Starring Reese Witherspoon and Sofa Vergara, "Hot Pursuit" got a poor 6 percent positive rating on Rotten Tomatoes and a "C+" grade on CinemaScore. The audience breakdown for the film skewed towards female moviegoers (62 percent) and towards moviegoers over the age of 25 (82 percent).
The Blake Lively fantasy romance, "The Age of Adaline," was ranked in the third place in its third week of showings, with a weekend gross of 5.6 million dollars. That represented a decline of just 10 percent from last weekend. It has taken in 31.5 million dollars in America and Canada so far.
Rounding out the 10 most-popular movies in the U.S. and Canada this weekend were "Furious 7" (5.3 million dollars), "Paul Blart: Mall Cop 2" (5.2 million), "Ex Machina" (3.5 million), "Home" (3 million), "Woman In Gold" (1.7 million), "Cinderella" (1.6 million) and "Unfriended" (1.4 million).
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