Music industry expects China's Internet star-making era
- By Zhang Rui
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E-mail China.org.cn, January 11, 2016
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Two star-making project trainees, Qiao Wanxu and Luo Geng, perform at a salon on "How to make stars in the Internet era," held in Beijing, on Jan. 9, 2015. [Photo/China.org.cn] |
Ma Hua, a senior entertainment executive, shared his insights, saying that in Japan, there is a system which can train artists and idols from as early as 4 years old. The closed artist-training system consists of art schools, music company programs and the students’ rise to stardom when they are 14 - 16 years old, if they have been groomed well enough. However, he warned, China has no such system and has many restrictions for teenagers to be trained as idols from a very young age.
However, he saw hope that China can eventually and earnestly have their own idols when "Super Girl" came out in 2005. Meanwhile, the teen group TFBoys also represents the possibility of the Chinese star-making system.
The attendees all agreed that star-making on the Internet is the latest exciting model of the music industry and it is time for Chinese idols to be born and bloom.
Yinyuetai's co-founder Shi Ying, also the project initiator of the website's star-making platform Yinyue Stage, said that Internet star-making actually works as various media platforms have tried to participate in the Internet star-making process. Yinyuetai is one of the many pioneers to have the new idols garner more attention from cyberspace.
The Yinyue Stage project is their major attempt to find new stars. It was initiated in April 2015 and auditioned a great number of potential future stars in 4 months of online contests and real contests in 10 Chinese cities. They narrowed the list and signed dozens of contestants as trainees who can receive constant promotion on the website and further their music education and training overseas. The finalists strictly narrowed from this project will have the opportunity to make-or-break their fame at a concert gala organized by Yinyuetai this year.
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