Tong Ren Tang sailing into overseas markets
- By staff reporter Sun Li
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E-mail China Today, September 21, 2017
The leading traditional Chinese medicine (TCM) brand, Tong Ren Tang, now has a presence on five continents. Since setting up a retail pharmacy in Hong Kong in 1993, the first out of China's mainland, Tong Ren Tang has opened more than 130 stores in 26 countries and regions. These establishments, including drug stores, TCM clinics, wellness centers, medical centers, and cultural centers, have received more than 30 million individual visits.
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Tong Ren Tang's expansion of its overseas markets has gathered pace in recent years. In August 2012, it set up a retail outlet in Warsaw, Poland, the first in Europe, a milestone for the time-honored TCM brand to set foot in the European market.
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Edwin M. Lee (third left in front), mayor of San Francisco, delivers a Certificate of Honor to Beijing Tong Ren Tang in September 2016. |
Tong Ren Tang entered the U.S. market in 2016, and achieved instantaneous success. The company's retail outlets were bestowed certificates of honor from the city governments of New York and Los Angeles, and San Francisco designated September 30 as Tong Ren Tang Day. The same year, the company broke into the South African market by opening five retail stores in Johannesburg, Pretoria, and Durban. The sixth establishment in South Africa – a TCM acupuncture center and a Tong Ren Tang museum – was opened in Johannesburg in April 2017.
As the Belt and Road Initiative rolls out, Tong Ren Tang is doing its utmost to perfect its global market layout. It has so far established branches and stores in Thailand, Malaysia, Singapore, Cambodia, Brunei, the Philippines, United Arab Emirates, Poland, and the Czech Republic.
In June 2017, Beijing Tong Ren Tang European Holding Co., Ltd., CITIC Kazakhstan Co., Ltd., and the Medical Center Hospital of the President's Affairs Administration of the Republic of Kazakhstan signed a strategic cooperation agreement on setting up the Tong Ren Tang TCM Healthcare Center in Astana. The signing exemplifies the fruits of establishing the Silk Road Economic Belt, a proposal by President Xi Jinping during his visit to Kazakhstan in 2013. Tong Ren Tang, with a history of more than 300 years, has extended its network to every corner of the globe.
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