KFC admits pricy beverage made with powder
- By He Shan
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China.org.cn, July 29, 2011
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KFC soybean milk, priced between 5.5-6.5 yuan, is a mixture of water and powder, the US fast food retailer admits. |
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KFC admits pricy beverage made with powder |
肯德基承认用豆浆粉冲豆浆 每杯成本仅0.7元 |
| US fast food retailer KFC admitted it mixes instant powder with water to make its soybean milk after an anonymous user Thursday posted a picture revealing the preparation method on Sina's Weibo, a Twitter-like microblogging site. | 昨天，广东一家肯德基门店外堆放着几箱豆浆粉原料的图片，在微博引起热议。众网友不满肯德基用豆浆粉冲调豆浆，“街边的豆浆还是煮的呢，那么贵的豆浆竟然是豆粉！”肯德基承认其豆浆系浓缩液或豆浆粉调配而成，且其豆浆广告从未宣传“现磨现做”。 |
| The unnamed blogger posted a picture showing soybean powder boxes piled at the doorway of a KFC store in Guangdong Province, starting a heated discussion online. The picture was reposted 30,000 times. | 昨天，一条内容为“肯德基豆浆并非原磨”的微博被转发近3万次。该帖图片显示，5个标有“豆浆粉”字样的纸箱与其他原料堆放在广东一家肯德基门店外，在微博引起热议。众网友不满肯德基用豆浆粉冲调豆浆。 |
| "Even cheap soy milk sold by some street vendors is brewed. Why is KFC's pricy soy milk just a mixture of water and powder?" wrote one blogger. | 网友纷纷留言称被肯德基欺骗，“连早点摊的豆浆都是煮出来的，肯德基那么贵的豆浆竟然是冲出来的？” |
| Responding to online criticism, KFC said it didn't cheat customers because it never advertised its soy milk as freshly brewed. | 肯德基承认其豆浆系浓缩液或豆浆粉调配而成，且其豆浆广告从未宣传“现磨现做”。 |
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According to one journalist's calculation, a bag of 480 gram soybean powder sells for only 15 yuan, indicating a cup of soy milk only costs about 0.7 yuan. But KFC's hot soybean milk charges 5.5 yuan per cup, and iced soybean milk 6.5 yuan. |
记者在网站搜索“肯德基豆浆粉”，发现一袋号称专供肯德基的480克的豆浆粉售价为15元。记者按豆浆粉兑水比例计算，每杯豆浆成本约为0.7元。记者在肯德基东直门门店看到，热豆浆每杯5.5元、冰豆浆每杯6.5元。该店服务员说，豆浆的确是豆浆粉冲调的。 |
| KFC claimed the soybean powder it uses is made of pure ground soybean without any additives. Contrary to KFC's statement, a powder manufacturer said the powder is mixed with additives to prevent it from going sour. | 肯德基北京分公司公共事务部回复称，北京市大部分肯德基餐厅供应的醇豆浆是由浓缩豆浆调配而成，全国其他地区的肯德基醇豆浆由豆浆粉调制。豆浆粉用大豆研磨制成，无任何添加剂。该豆浆粉生产厂销售部负责人称，豆浆粉的确是用大豆研磨的，但为了产品不腐坏，加入了符合国家标准的添加剂。 |
China's business press carried the story above on Friday.
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