Classic Beauty releases its latest underwear line in Beijing
- By Elaine Duan
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E-mail China.org.cn, March 5, 2012
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Classic Beauty members present the company's latest underwear designs in Beijing on the eve of International Women's Day. [Photo: China.org.cn] |
Classic Beauty, an up and coming underwear brand in China, launched its latest line of body shaping underwear with a show in Beijing on the eve of International Women's Day, attracting more than 200 industry insiders from around the country.
Correcting underwear goes back over 1, 000 years in the West, 67 years in Japan and 20 years in China. Classic Beauty now redefines traditional women's underwear by introducing four different categories based on age and body type in a bid to meet women's requirements for a good figure at any age, feeling healthier, more confident and more beautiful.
The brand offers sports underwear for adolescent girls aged 10 to 20; sexy and fashionable underwear for the woman on the go aged 18 to 35; classic body shaping underwear for women who have recently given birth between the ages of 25 and 45, and finally a line of delicate and sophisticated underwear for women over 45.
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Classic Beauty members present the company's latest underwear designs in Beijing on the eve of International Women's Day. [Photo: China.org.cn] |
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"Every female will get a most pleasant experience from our professional products and services, " Classic Beauty CEO Chu Hong said.
Taking into consideration women's increasing demand for a better and more svelte figure, the company cooperated with a well-known European brand in March 2009 and worked out its own line of body shaping underwear suitable for the Asian female figure, based on the principles of traditional Chinese medicine and Italian design.
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The winner of the Classic Beauty Women's Show gets the prize of a trip through Italy. [Photo: China.org.cn] |
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