Classic Beauty releases its latest underwear line in Beijing
- By Elaine Duan
0 Comment(s)
Print
E-mail China.org.cn, March 5, 2012
|
|
|
President of Classic Beauty He Jian (L-3) and CEO Chu Hong (L-1) provide a new automatic wheelchair for the disabled girl they have financed to seek vocal music studies at the Chinese Conservatory of Music for six years. [Photo: China.org.cn] |
Meanwhile, Classic Beauty also managed to integrate the awareness of social responsibility into its corporate culture. It has been long concerned about as well as working on providing financial aid to impoverished students.
During the launch show, the company's CEO announced the founding of a Classic Beauty Love Fund, set up with part of the company's sales profit, to help students who are struggling with financial difficulties.
In Jan. 2010, the company was registered as Beijing Dexin Demei (International) Garments Co., Ltd. but renamed Beijing Classic Beauty Garments Co. in June 2010.
|
|
|
Pop singer Lin Ping (R-2), Beijing Disabled Welfare Foundation's council member Guo Hong (L-1) and Classic Beauty CEO Chu Hong (L-2), applaud the show's participants. [Photo: China.org.cn] |
The company pursues a kind and gentle atmosphere to make its customers feel at home, which in turn helps the company's services more easily reach its clients.
In a survey for the company's VIP customers, all the participants were able to name the salesperson assisting them and spoke highly of them.
With two years of research, customer experience and surveys, Classic Beauty concluded that all women equally value their underwear's comfort as well as its beauty. The company reviews and upgrades its products on a regular basis to make them more effective and remain with the times design-wise.
In 2010, the first year of the company's five-year plan period and a crucial one to create its brand image, the company released multiple original underwear designs eligible for patent protection and launched a new profit model applicable to the entire undergarment industry. It also received advanced management experience from abroad and improved its equity structure to lay the foundations for future company capital.
In 2011, the national macroeconomic policy became favorable to the company's growth. Authorities predict that China will become the world's number one luxury consumer within the next two years, which presents Classic Beauty with a golden opportunity.
In 2012, Classic Beauty will continue to work on creating a unique and exclusive underwear culture specifically designed for the Chinese women.
Go to Forum >>0 Comment(s)