Shanghai VIVE (双妹化妆品)
Shanghai VIVE [L: hzpzs888.com; R: back-a.com] |
Headquarters: Shanghai
Product: Cosmetics
Feng Futian founded Guang Sheng Hang Household Chemical Company, predecessor of Shanghai Jahwa, in 1898 in Hong Kong and began producing cosmetics under the VIVE brand. The products had gone on sale in Shanghai in 1903 and within seven years became the most popular cosmetics there. In the 1950s, Guang Sheng Hang transformed itself into a public-private corporation and VIVE cosmetics gradually vanished from the Chinese mainland. In 2010, the brand was brought back by Shanghai Jahwa and DEM Inc., which started producing luxury beauty products again for fashionable ladies.
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