Top 10 time-honored Chinese brands

By Lin Liyao
0 Comment(s)Print E-mail China.org.cn, November 8, 2012
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   ChangYu (张裕葡萄酒)

 

ChangYu,one of the 'Top 10 time-honored Chinese brands'by China.org.cn.

ChangYu Wine [L: xplus.com; R: cqxijiu.com] 

 Established in: 1892

Headquarters: Yantai, Shandong

Product: Wine

In 1892, ChangYu Winemaking Corporation was founded by Zhang Bishi in Yantai, east of Shandong Province. Featuring the biggest underground wine cellar in Southeast Asia and a group of winemaking experts from different countries, the brand now has become one of the biggest and most renowned corporations in all of China, mainly focusing on the production and sales of wine. By late 2009, ChangYu built its second largest production base in Ningxia Hui Autonomous Region. As of 2012, its brand value has reached about 9 billion yuan (US$1.44 billion).

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