Hong Kong Disneyland launched a new Magic Access membership on Thursday, with a price ranging from 650 Hong Kong dollars to 2,400 HK dollars for adults, up 30 to 40 percent compared to the current membership plan.

The new Magic Access is transformed from the current 3-tier system into 4-tier, categorized into Red, Silver, Gold and Platinum, and each category has different pricing for adult, student and senior.

Magic Access offers members benefits such as discounts on food and beverage, merchandise and hotel bookings, exclusive previews of the Park's seasonal events and new attractions, as well as various birthday treats.

Hong Kong Disneyland' Marketing Director Vincent Wong said that the decision to launch the new Magic Access was made after an 18-month market research, and it includes more benefits for the customers compared to the current membership plan.

Hong Kong Disneyland, the world's smallest Disney theme park, was open to visitors on Sept. 12, 2005. It was jointly built by the Hong Kong government and Walt Disney and Co., the world's largest media company and theme-park operator.

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