Let's head to Europe, and Cannes in southern France, where the World's Entertainment Content Market is underway. Tuesday saw the launch of the "China Day" event, part of the festival's "Focus on China."

"China Day" opened as the major activity of the "Focus on China" Forum. The festival's chief organizer recognized the fast development of China's TV sector.

Paulzilk, chairman of MIPTV organizing committee said, "In recent years the world TV industry has come to realize the fast growth of China's TV programming in terms of both internationalization and popularity. So we are delighted to see that China sent such a high-level delegation to the show."

China has sent a large delegation, including representatives from China International Television, China International Cartoon Festival's organizing committee, and major regional broadcasters.

The deputy head of the State Administration of Radio, Film and Television, Tian Jin, briefed the audience on the growth of China's TV sector. He says the country has formed partnerships with more than 200 broadcasters in over 100 countries and regions. Recent years have seen nearly a thousand hours of TV programming jointly produced by Chinese and overseas companies.

The hottest topic is interactivity between conventional TV technologies and emerging media such as IPTV and mobile Internet platforms.

Organizers expect more than 12 thousand professionals to attend the TV programming exhibition and trade fair. The five-day event is a chance for industry decision makers to sign agreements, see demonstrations of the latest technologies, and attend seminars.

(CCTV April 2, 2009)